Hangzhou is the birthplace of China's exhibition industry. As early as 1929, Hangzhou held the first West Lake Expo, creating a precedent in China's exhibition industry.

With model innovation, resource innovation, and system innovation, Hangzhou Exhibition Group has the capability of "integrated innovation", and has built the group's competitive advantage in the simultaneous innovation and development of multiple dimensions.

Hangzhou Exhibition Group is facing strategic opportunities brought about by the high-quality development of the digital economy and modern service industry. In the context of mixed scenes, digital assets and new consumption, Hangzhou Convention and Exhibition Group is also exploring in depth How to give birth to a new type of exhibition model through digital transformation.